KRAUSE FINANCIAL SERVICES

Complete Brand Direction

Project Overview:

When I started with Krause, their website and marketing materials were very simple and extremely outdated – think mid 90’s. The brand desperately needed a proper foundation. We started with brand development and scaled our efforts into a fully planned series of marketing campaigns. Over the next year and a half we completed over 200 projects that would ultimately position Krause to be the industry leader – a mile ahead of the nearest competitor.  I was also the driving force behind their efforts to achieve longevity and a reoccurring account revenue model.

Involvement

Business Development • Marketing Strategy • Creative Direction • Branding and Identity • Graphic Design • Layout • Typography • Copy Writing • Pre-Production • Post-Production • Video Editing • Motion Graphics • Sound Design • Asset Development.

Attorney Access Opt-In Video

This video was created to help elder law attorneys understand the current landscape for long-term care and the value of planning. Then we introduced Attorney Access as an essential and innovative tool for that process.

Krause Events – Core Offer Video

This video was created for events. The goal was to help elder law attorneys understand the landscape of long term care, and showcase how Krause Financial Services can educate, advise, and support their practice.