SENIOR CARE COUNSEL

Complete Brand Direction

Project Overview:

Krause’s business model had longevity issues – one change in legislation could shutter their doors. Senior Care Counsel BETA was created to offset the legislation risk(s) and allow Krause to introduce new service offerings to their attorney clients. This also gave them the ability to collect reoccurring revenue.

Over the next two years – I built Senior Care Counsel’s from a BETA brand and into a complete market-ready startup. We started with marketing essentials and adopted a do-learn-do approach to solidify our strategies. We then used the results to optimize the personas, strategy, and cost – and ultimately achieved market-ready launch status.

Involvement

Business Development • Marketing Strategy • Creative Direction • Branding and Identity • Graphic Design • Layout • Typography • Copy Writing • Pre-Production • Post-Production • Video Editing • Motion Graphics • Sound Design • Asset Development.

Social Media Video Ad

This video was created to attract users from social media platforms and push them to opt-in and view our video library. Based on their opt-in, the video library experience would be tailored to their planning needs.

Full Presentation – Dual Presenter

This video was created to teach seniors and their families how to eliminate the financial burden of long term care through various planning methods. The audience was those receiving care or those in need of care.